If you’re hiring hourly workers, there’s a good chance you’re using—or considering using—Indeed. It’s the largest job board in North America, and it can deliver a high volume of candidates quickly. But posting on Indeed isn’t as simple as copying and pasting your job description. The platform has specific rules that impact visibility and performance, and misunderstanding them can hurt your results.
At HigherMe, we help thousands of businesses post jobs to Indeed every day. We’ve seen firsthand what works, what doesn’t, and how to get the most out of your postings—especially when you’re in a competitive, fast-moving environment like food service, retail, or hospitality.
Here’s what you need to know to make your Indeed postings successful in 2025—and how HigherMe can help you take it further.
Key Indeed Job Posting Guidelines You Should Know
1. Avoid Duplicate Postings
Indeed penalizes companies for posting the same job multiple times across locations or job titles. It will filter out duplicates or suppress them in search results.
✅ Tip: If you’re hiring for multiple locations, use one multi-location job posting—or better yet, customize each post to reflect the specific location's details. With HigherMe, each location can have its own tailored job post (including maps and perks) while still being managed centrally.
2. No “Hiring Immediately” or “Urgent Hire” in Job Titles
Indeed has cracked down on clickbait-style job titles. Titles like “Server – Urgently Hiring” or “Cashier – Start Today” may get flagged or demoted in rankings.
✅ Tip: Stick to a clean, descriptive format—e.g., “Cashier” or “Line Cook – Full Time”. You can still emphasize urgency in the body of your post.
3. Don't Use All Caps in Titles or Job Descriptions
ALL CAPS LOOKS LIKE SHOUTING—and Indeed penalizes it. It can reduce trust with job seekers and affect your visibility.
✅ Tip: Use proper capitalization and punctuation to create a clean, professional-looking post.
4. Include Salary Information
Including pay rates significantly improves click-through rates and applicant volume. In some states, it’s now legally required due to pay transparency laws.
✅ Tip: Always include a pay range (e.g., “$16–$18/hr depending on experience”). HigherMe helps you stay compliant with pay transparency laws across different regions and ensures your job ads include this vital information.
5. Use Detailed, Accurate Job Descriptions
Generic job descriptions underperform. Indeed wants to see real responsibilities, required qualifications, schedule expectations, and other relevant details.
✅ Tip: Think like a job seeker—what would you want to know before applying?
With HigherMe, you get access to hundreds of proven job description templates across industries like QSR, retail, hospitality, and more. Our team can also help you refine your postings to attract stronger candidates and reduce drop-off.
6. Don’t Keyword-Stuff
Loading your job post with repetitive phrases like “Cashier job Cashier job Cashier job” can get it flagged. Indeed’s algorithm sees this as spammy.
✅ Tip: Write naturally and clearly. Mention the job title and core duties, but don’t overdo it.
7. Avoid External Links
Indeed wants job seekers to stay on its platform. Posts with links to external application pages or websites may be suppressed or rejected.
✅ Tip: If you want to direct people to your branded application or video interview, use a platform like HigherMe, which integrates directly with Indeed and keeps everything native to the experience. We preserve the conversion while still giving you the edge.
Why Just Posting on Indeed Isn’t Enough
While Indeed is powerful, it’s also crowded. Every competitor in your area is hiring from the same pool—and your post is one of hundreds. That’s where HigherMe comes in.
Here’s how HigherMe gives you an edge:
- ✅ Beautiful, branded job postings that stand out on Indeed
- ✅ Optimized templates for every role, location, and industry
- ✅ Automated text-to-apply options that boost local interest
- ✅ Instant screening questions to surface top candidates
- ✅ Smart reminders that help you follow up before great applicants disappear
- ✅ All-in-one platform that distributes jobs to Indeed and beyond—Google, Facebook, ZipRecruiter, and more
Most importantly, we work with you to make sure your hiring process is fast, applicant-friendly, and built to compete—especially when qualified talent is scarce.
Final Thoughts
Posting on Indeed is a great first step. But if you’re relying on Indeed alone, you’re likely missing out on better results and better hires. Follow these guidelines to stay compliant and visible—and partner with HigherMe if you want to hire faster, smarter, and easier.
Need help writing or optimizing your job postings?
We’ve got hundreds of plug-and-play templates—and real humans who can help make your jobs stand out.
👉 Schedule a demo with our team at sales@higherme.com
Or check out our Customer Success Stories to see how we’ve helped companies just like yours.
