One of the most common ways today’s job seekers find work is through online searches. But with hundreds of job sites and networking groups available, it can be tricky for employers to navigate and find the ideal job board. The bottom line is that you want to attract highly skilled professionals, and where you list your ad can make a big difference.
Indeed is the world’s largest job site with 250 million monthly users and ten new jobs listed every second. However, this doesn’t necessarily mean that Indeed is the best option for every employer. There are plenty of other places where your ideal candidate might be waiting for you. We’ve listed a few alternatives to Indeed, helping you find the best site for job advertising.
Your company website
You shouldn’t underestimate posting available jobs on your company website. It’s a free option that requires minimal effort. By using a mobile application form, people can easily apply from their mobile devices. And with a quick application, you’ll reduce the number of candidates dropping off.
Even without a large amount of traffic coming to your website, the results can be significant. Sure, you won’t reach as many as you would on Indeed, but this audience is likely to be genuinely interested in your company.
The best kind of employee is one that specifically wants to work for you, rather than looking for just any job. By reaching out to the people visiting your website, you’re more likely to find a candidate who’s motivated and loyal. Plus, you get the benefit of showcasing your brand as opposed to when you publish on Indeed or well-known freelance websites like Craigslist.
Social media outreach
Posting on social media is an effective way to let people know you’re hiring and to send more traffic to your website. Social media can be a powerful tool when it comes to spreading information fast. You can let your followers know you’re hiring and then encourage them to share the post. Quite often, you’ll find enough qualified candidates by only taking this approach.
Utilizing your company’s physical space is handy for stores and offices that get a lot of foot traffic. You can put up some well-designed posters in busy areas, and in your own office window, as a free way of advertising that you’re hiring. Potential candidates can be found anywhere and a poster won’t compete with hundreds of other ads.
Take the time to create a simple and well-designed poster that reads well, and remember to include contact details so they can get more information. For HigherMe customers, we’ll provide you with a custom poster and phone number so candidates can text their applications. When candidates apply, all their information will be stored directly in your HigherMe ATS.
The hiring process can get expensive, especially if you’re using a recruitment agency. Fees in excess of $10,000 (sometimes $40,000+) per hire are common in professional fields.
To avoid spending over your budget, you can offer a good referral bonus to your existing staff. Provide them with a quality incentive they’ll appreciate while saving yourself thousands of dollars. Remember, an endorsement from your staff is more powerful than any job ad you could post.
If you’re a franchisee, a good idea is to check out the franchise website. They’ll often have a job section, listing current job openings across their brand. This can be a great way to get your ad seen by a lot of people, and it’s usually free of charge.
It’s especially useful for brands that people actively seek out and search for on Google, as those users are more likely to check the brand website.
Another option to consider are sites specific to your industry. They will often have a section for employment opportunities. These sites may also reach a lower volume, just like your website. But the users are active in your industry and more likely to have the experience and qualifications you need. Also, look for job boards that are specific to your industry.
LinkedIn is a business-oriented social network, with 706 million users spread across 200 countries. One of the primary reasons users are active on LinkedIn is to network and source job opportunities. That makes it a great job listing platform with excellent exposure to job seekers. And it’s becoming an increasingly popular platform for recruiters, with over 20 million companies listed on the site and 20 million open jobs.
Bear in mind that you’re less likely to find hourly employees (such as drivers, cooks, servers, etc.) but it can be an excellent place to find an HR manager for your business. It’s such a great place for this kind of networking that you’ll often find them here, very eager to engage.
The statistics really speak in favor of LinkedIn as a recruitment site. For example, a study found that 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a recruiter they connected with on the site. Another study showed that employees found through the site are 40 % less likely to leave the company within the first six months. Being a social network, LinkedIn also shows the human side of recruiting. It allows the recruiter to connect and stay in touch with candidates should future opportunities arise.
If you use LinkedIn as a recruitment platform, remember to keep your business profile updated and optimized. By doing so, you make it easier for potential candidates to find you.
Glassdoor is a transparent career community with six million company reviews, salary reports, benefits reviews, and more – all shared by the employees. Most people know the site from its extensive database of company reviews and insights. However, they also have a useful job board with 10 million job listings.
As far as hiring goes, Glassdoor allows you to identify candidates and market your company to job seekers. You can also enhance the listing by adding images and videos and feature specific reviews. But the first crucial step after creating an account is adding valuable and relevant information about your company. From an employee standpoint, the information you provide shows your willingness to be transparent, which is trust-building.
ZipRecruiter is an online job board that distributes your ad to 100+ job sites. It’s a great way to expand your reach without having to juggle multiple platforms at once. They have a strong emphasis on salary expectations, ensuring your offer is in line with their recommendations. And with several customizable templates, you can quickly put a job description together. To make things even more convenient, you can use HigherMe’s Applicant Tracking System to manage posts on multiple job sites automatically.
The job site Monster, founded in 1994, is a pioneer in recruiting. With around 7,900 job searches and 29 resumes uploaded every minute, it’s one of the most popular job sites. As an employer, you have the option of adding videos to give candidates an inside look at your company. This can help you decide if you’re a good fit for each other. You also get insights into each candidate with comprehensive profiles, which will help you in the hiring process.
MightyRecruiter is an excellent option since the job posts here often get picked up by more significant sites like Indeed and ZipRecruiter. They offer comprehensive free tools and posting options, but you can choose to pay for additional features if you like. Their database with over 22 million resumes lets you search for passive candidates and invite them to apply.